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	<title>Abe's Audio</title>
	<link>http://abesaudio.com.au/blog</link>
	<description>satisfy your ears</description>
	<lastBuildDate>Tue, 01 Jun 2010 07:17:21 +0000</lastBuildDate>
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		<title>Anyone Ask For A Ballsy Voice?</title>
		<description><![CDATA[Check out the newest voice to join our team!
Grayton is available everyday. He&#8217;s awesome for deep, ballsy retail and promo reads, great for medium friendly sells, and can punch out some aggressive vein-popping screamers if needed! His corporate narrations are also really good. You&#8217;ll find them toward the end of this demo.
We&#8217;re always searching for [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=171</link>
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		<title>Radio WorkFlow and Abe&#8217;s Audio. A match made in radio heaven!</title>
		<description><![CDATA[
We&#8217;re really excited to announce that our partnership with Radio WorkFlow has officially launched!
Radio WorkFlow is revolutionary new software, designed in Australia, that connects all departments of a radio station together and makes it much easier to do what a radio station does; but with less fuss and MUCH less paperwork.
Now any user of WorkFlow [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=161</link>
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		<title>Ready Mr. Music!</title>
		<description><![CDATA[We&#8217;ve just added hundreds of new tracks to our production music library, and they&#8217;re making a huge difference already! It really is amazing the difference great music makes when added to a voice over. Often, I think, music can just be added as an &#8216;afterthought&#8217;. Here, the boys do their best to carefully select music [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=146</link>
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		<title>Our 8th Producer Joins The Team</title>
		<description><![CDATA[From mid December, you may just see another name on the bottom of an email, or talk to another voice on the phone.
Paul joins us with 10 years of radio production experience behind him &#8211; and we&#8217;re excited to welcome him to the Abe&#8217;s Audio family!
His appointment couldn&#8217;t have come at a better time. We [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=141</link>
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		<title>Let&#8217;s Do The Time Warp Again!</title>
		<description><![CDATA[Daylight saving. Don&#8217;t you just love the extra long days, the clear sunny afternoons and evenings that seem to go on forever? Of course you do. Unless you live in QLD, the NT or WA &#8211; and you don&#8217;t have that extra hour of daylight to fade your curtains! In the eastern states, daylight saving [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=135</link>
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		<title>Brand New Ballsy Voice</title>
		<description><![CDATA[We&#8217;ve added an amazing new voice to our line-up this week! Robert is fantastic talent, ideal for anything from ballsy promo and hard sell styles, to no-nonsense, serious reads.
We&#8217;re committed to finding the best voices for you and we&#8217;re very excited to welcome Robert to the Abe&#8217;s Audio family.
]]></description>
		<link>http://abesaudio.com.au/blog/?p=124</link>
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		<title>Script Writing Tips</title>
		<description><![CDATA[We all want our ads to stand out on air. But although the &#8216;client is always right&#8217;, sometimes it&#8217;s up to us to show them that what they want included in a script may not always achieve the best results.
Here are a few ideas we’ve been thinking about over the past few weeks. Clearly written [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=111</link>
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		<title>Jingle Remixing</title>
		<description><![CDATA[We can take your existing jingle package and remix it into something completely new. Have a listen to a project we worked on this week.
Original:
Remixed:
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		<link>http://abesaudio.com.au/blog/?p=104</link>
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		<title>Jingle Of The Month</title>
		<description><![CDATA[One of our clients purchased the rights to the Dave Dobbin classic Slice Of Heaven and asked us to re-produce the track.
It&#8217;s fantastic to not have to worry about breach of copyright and I think this will really stand out on air.
]]></description>
		<link>http://abesaudio.com.au/blog/?p=73</link>
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		<title>Jingles &#8211; Thinking Outside The Box</title>
		<description><![CDATA[Over the last few weeks we&#8217;ve produced some really funny, quirky and different jingle packages.
Producing something that is a little &#8216;off the wall&#8217; can often be a big step of faith to take for a client, but if their ad sounds really different it will stand out &#8211; and get results.
Working with a very talented [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=63</link>
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		<title>Rudd&#8217;s Retail Revolution</title>
		<description><![CDATA[It seems almost everyone has an extra $900 in their bank &#8211; and the government wants us all to spend, spend, spend!
So if you&#8217;re making ads that &#8217;sell sell sell&#8217;, we&#8217;ve got some great new music to suit.
Produced only last week, these tracks have been added to our library and are available for you to [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=42</link>
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		<title>How To Butcher A Script</title>
		<description><![CDATA[If you&#8217;ve ever had a client, or made a commercial, you MUST see this! Hillarious.
]]></description>
		<link>http://abesaudio.com.au/blog/?p=33</link>
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		<title>File Exchange Update</title>
		<description><![CDATA[After receiving a number of requests, we&#8217;ve made a couple of improvements to our file exchange server.
1. You can now sort by date, or by filename, ideal when you&#8217;re looking for a particular file, or for the most recent file uploaded.

2. You can request an FTP login by clicking here, giving you access to our [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=32</link>
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		<title>Word Count</title>
		<description><![CDATA[We often get asked &#8216;how many words fit in a 30 second ad?&#8217;
Well, nothing beats reading the script aloud with a stopwatch and seeing the duration it runs, but here&#8217;s a rough guide that may help.
Medium/bright sell reads.
60 seconds: approx 150 words
30 seconds: approx 75 words
15 seconds: approx 36 words
And if you&#8217;d like a free [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=31</link>
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		<title>Brand New Production Music</title>
		<description><![CDATA[Over the last two months we&#8217;ve been busy sorting thousands of new production music beds, to which we&#8217;ve bought the rights to use. That means you&#8217;ll never pay any APRA fees when you use our music. And your work won&#8217;t have to suffer using really bad &#8216;royalty free&#8217; music. (Yes, we feel your pain too.. [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=29</link>
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		<title>The Hotseat: Voiceover, Grant</title>
		<description><![CDATA[
When I was little, I wanted to be: A Fireman of course!…common! Who didn’t in those days!  
As a child I was known as a bit of a pyromaniac and am credited with burning down 5 hectares of parkland around the corner from the family home (it was a stupid accident on my part) [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=28</link>
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		<title>The Hotseat: Voiceover, Anna</title>
		<description><![CDATA[
Age: 33
When I was little, I wanted to be: Tom Selleck&#8217;s wife. or a nun.
Favourite band: I couldn&#8217;t possibly narrow it down to one&#8230;depends on the mood&#8230;The Killers, Rodrigo y Gabriela, Frou Frou, Ozomatli, Sting, Evermore, The Shins, Coldplay, &#8230;.and the list goes on
Best movie I’ve seen: Um, I used to be indecisive..but, now I&#8217;m [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=25</link>
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		<title>Free To Be Kids</title>
		<description><![CDATA[It&#8217;s long been a passion for us to make a difference while making ads. It&#8217;s fine to encourage punters to &#8216;buy buy buy&#8217;, but we also want to make a real difference in the lives of those less fortunate than ourselves.
Free To Be Kids is a non profit organisation that exists to rescue, shelter, and [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=23</link>
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		<title>Please Make Him Welcome&#8230;</title>
		<description><![CDATA[
We&#8217;re really excited to welcome another talented producer to the Abe&#8217;s Audio team. 
CJ joins us with a few years of commercial radio production experience already under his belt. He&#8217;s a gun producer and will help us us to continue to meet and exceed even the tightest deadlines.
Welcome aboard mate &#8211; enjoy the ride!
]]></description>
		<link>http://abesaudio.com.au/blog/?p=22</link>
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		<title>Telstra Business Awards</title>
		<description><![CDATA[
We’re really excited to have been announced as a state finalist in the Telstra Business Awards.
We were nominated in the following categories:

 Telstra Small Business
 Innovation in Business
 Social Responsibility

And we’ve progressed through to the finals in all 3 categories! WOO HOO!
The awards will be decided in Hobart in September, and if we have a [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=20</link>
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		<title>Everyone&#8217;s a Director</title>
		<description><![CDATA[Everyone can be a control freak and not feel bad…
Introducing… (insert fanfare and crowd applause SFX here) ABE’S AUDIO DIRECTED SESSIONS!
If you would really like to direct the voice talent to get a read exactly as you would like it, or you have a client who is very particular, a directed session would be ideal. [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=18</link>
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		<title>JuggTrack</title>
		<description><![CDATA[We’re really excited to announce the launch of JuggTrack – our brand new system for handling and managing our audio production. Named after what we’ve affectionately dubbed the Abe’s Audio ‘Juggernaught’, JuggTrack would be the largest single improvement we’ve ever implemented.
We’ve created the software from scratch to help us streamline the voice casting, production and [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=17</link>
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		<title>Our New Studios</title>
		<description><![CDATA[Well, we&#8217;ve been here a year but they still feel new!

]]></description>
		<link>http://abesaudio.com.au/blog/?p=7</link>
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		<title>You&#8217;re The Voice: Paul</title>
		<description><![CDATA[Joining our talent list is an exciting new voice artist &#8211; Paul. Currently the promo voice of a national TV network, Paul has an amazing tone and is ideal for smooth and &#8217;sexy&#8217;, to compelling, &#8216;ballsy&#8217; promo style reads. And when you need that &#8216;movie trailer&#8217; sound &#8211; Paul can pull off a very convincing [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=5</link>
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		<title>CAD Can Make You Mad!</title>
		<description><![CDATA[Our friends in TV production know this story all too well; every commercial produced must now be CAD approved before being broadcast on any station. We’ve found this has put even more pressure on the already tight editing deadlines &#8211; as commercials now need to be produced with enough time for approval and for possible [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=13</link>
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		<title>Please Don&#8217;t Stop The Music</title>
		<description><![CDATA[We’ve had countless requests for online access to our complete production music library, so we’ve made it happen! Over 3000 tracks, categorised in 15 different genres, so you can easily search for the style of music you’re looking for, listen to the track instantly, or download it to forward to a client. We own the [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=11</link>
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		<title>Making a Difference While Making Ads</title>
		<description><![CDATA[Abe &#38; Hanna&#8217;s trip to Myanmmar

Last year, Hanna and I travelled to Myanmar, (formally Burma) to witness first hand just some of the programs run on behalf of World Vision. We traveled with a group of four other Australians, and took money into the country as there is no banking system, and it’s almost impossible [...]]]></description>
		<link>http://abesaudio.com.au/blog/?p=12</link>
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