We can take your existing jingle package and remix it into something completely new. Have a listen to a project we worked on this week.

Original:

Remixed:

It’s not often you get the chance to step away from the hectic world of advertising to stop and take a breath - but I was very fortunate to do just that last week.

I travelled with Hanna, my wife, to the south island of New Zealand and we trekked our way around in a camper van.

We saw some amazing and truly inspirational scenery and had some amazing experiences.

Skydiving from 12000 feet - higher than the snow capped mountains -free falling at 200 km/h takes your breath away!

Horse Riding - when the guide asked if anyone had ridden before I replied I had seen ‘The Man From Snowy River’. She wasn’t impressed.

Snowboarding, soaking in hot mineral water, driving through amazing mountain country - it was such a refreshing time.

Now I’m back and I feel like I never left.

Abe

One of our clients purchased the rights to the Dave Dobbin classic Slice Of Heaven and asked us to re-produce the track.

It’s fantastic to not have to worry about breach of copyright and I think this will really stand out on air.

Over the last few weeks we’ve produced some really funny, quirky and different jingle packages.

Producing something that is a little ‘off the wall’ can often be a big step of faith to take for a client, but if their ad sounds really different it will stand out - and get results.

Working with a very talented creative writer, the initial ideas were supplied to us to transform the words into music.

These jingles are very different - but have a listen (and a laugh).

Or want something that sounds like it belongs in a big budget Hollywood movie?

A radio station was running a big promotion - and wanted to drive people to their website to ’say hello’. They did it like this…

Don’t be scared to keep thinking of different and creative ways to get your client’s message out there and heard above the clutter.

It seems almost everyone has an extra $900 in their bank - and the government wants us all to spend, spend, spend!

So if you’re making ads that ’sell sell sell’, we’ve got some great new music to suit.

Produced only last week, these tracks have been added to our library and are available for you to use right now.

Just let us know when sending a script your music request.

And don’t forget, there are no nasty fees to use our music - as we own all the rights!

Here are a few (low quality) samples.

If you’ve ever had a client, or made a commercial, you MUST see this! Hillarious.

After receiving a number of requests, we’ve made a couple of improvements to our file exchange server.

1. You can now sort by date, or by filename, ideal when you’re looking for a particular file, or for the most recent file uploaded.

2. You can request an FTP login by clicking here, giving you access to our server with your preferred FTP client, if you’d rather FTP access.

If you have any feedback, or suggestions for future updates or improvements, please let us know.

We often get asked ‘how many words fit in a 30 second ad?’

Well, nothing beats reading the script aloud with a stopwatch and seeing the duration it runs, but here’s a rough guide that may help.

Medium/bright sell reads.

60 seconds: approx 150 words
30 seconds: approx 75 words
15 seconds: approx 36 words

And if you’d like a free Abe’s Audio stopwatch (complete with FM radio, ear buds, compass and LED torch) please email us! Batteries ARE included.

Over the last two months we’ve been busy sorting thousands of new production music beds, to which we’ve bought the rights to use. That means you’ll never pay any APRA fees when you use our music. And your work won’t have to suffer using really bad ‘royalty free’ music. (Yes, we feel your pain too.. we’ve been there before!)

As well as a couple of thousand instrumental tracks, we also have production music with vocals available; perfect for ads that needs something that little bit different in them, but where the budget can’t stretch to producing a specific jingle package. If this sounds interesting, let us know what genre of music you’re looking for with vocal, and we’ll find something to suit. Jazz, Urban, Rock, Pop; we have a large range in the library. Here are a couple of samples:

30 second versions of all of our instrumental tracks are available for you to audition, online, at abesaudio.com.au/music. You can stream, or download the tracks in low quality, and then request them to be used when you send us your scripts. Just send us an email and we’ll give you a username and password. There’s no extra charge to request a specific music bed with your VO.

And can we just say - it’s so nice having fresh new music. It makes us feel all inspired!

When I was little, I wanted to be: A Fireman of course!…common! Who didn’t in those days!

As a child I was known as a bit of a pyromaniac and am credited with burning down 5 hectares of parkland around the corner from the family home (it was a stupid accident on my part) but for some reason no one believed me! He he he.

When my poor Mother had to call the fire brigade and 2 fire trucks, three 4wd units and about 20 firemen swarmed the scene…I was in heaven!…until dad got home..

I have always loved my father very much… but on that particular afternoon, let’s just say…. I learnt that even my kind gentle dad has his limit… 3 months grounded just for starters…..and ohhhh did he made sure I did my time…love ya Dad!

Favourite band: Led Zeppelin / Queen  - love them both equally…timeless!

Best movie I’ve seen: hmmmm… in recent times I would have to say – “Lord of War” starring Nicholas Cage.

A fantastic piece of movie making…script – story – sound – effects everything just worked….the fact that it is based on a true story is bloody scary too!…if you haven’t seen it…do it NOW!

My ideal weekend: BBQ at my place with my beautiful partner Monique and all our mates around the pool, drinking, laughing and enjoying the WA sun…we do it nearly every weekend!